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Growth isn’t a goal. It’s a series of choices.
Brand & Growth Strategy
Divergence Intl helps organization answer the strategic questions that determine where growth comes from — and build actionable strategies for pursuing it.
Opportunity
Clarity
Direction
Growth
What we solve
We help organizations navigate key strategic questions, from market opportunity and positioning, to go-to-market strategy and growth planning.
Where should we play?
Who should we serve?
How can we grow without diluting our brand?
What’s the right go-to-market strategy?
Where is there greatest opportunity?
Our Capabilities
Brand Strategy
Clarify what the brand stands for and how it creates value.
Growth Strategy
Identify and prioritize opportunities across markets, customers, and channels.
Positioning
Define a differentiated and relevant market position.
Market & Competitive Intelligence
Understand category dynamics and whitespace.
Go-to-Market Strategy
Translate opportunity into an actionable plan.
Audience Strategy
Identify and prioritize high-potential customer segments.
Product & Proposition Strategy
Connect customer needs to compelling offers.
Market Entry & Expansion
Evaluate and plan for new markets and categories.
Featured Work
Premium Food & Beverage
From Product to Ecosystem
Repositioned a new coffee technology as a scalable ecosystem across multiple consumption occasions through consumer research, segmentation and go-to-market strategy.