Matchmaking | Business & Experience Strategy
Rello
Good People Bring Out Good Possibilities
Designing trusted introductions around personal choice.
The Challenge
How can your close circle help you find a partner?
Business strategy, working personas, and customer journey development
The Approach
We explored how a referral-led matchmaking concept could create trusted introductions while keeping control with the individual. Our work combined business strategy, working personas and customer journey development to define a service model ready for further testing.
Key Insights
01
Discovery extends through real-world networks
02
Different roles need different permissions
03
Personal choice shapes every introduction.
The Journey
Invitation
Approved Profile
Private Review
Mutual Interest
Introduction
Proposed experience: Candidates control disclosure and contact exchange.
Recommendations
01
Clarify participation roles.
02
Separate referrals from profiles.
03
Make consent explicit
Documented Development:
Journey work, working personas, and role design
Impact & Value
Expected Value:
Clearer product decisions and a differentiated experience to test. Launch traction and match outcomes not documented.
Discuss a Challenge
What would make people trust your next idea?
Different
Perspectives
A More Meaningful
Tomorrow